In 2020, the MENA region will be faced with the challenge of creating 100 million jobs . This is indeed a daunting challenge for the MENA region, more so with the absence of an effective platform that links job seekers with employers and vice versa. Recognizing this missing link between employers and job seekers, Akhtaboot stepped up to fill this gap. Their approach was to first identify employer’s most common recruitment aches and pains, whether through online or traditional recruitment. After approximately a month and a half of research and interviews, Akhtaboot was able to narrow down those recruitment problems into 4 distinct areas: